Managing Customer-Specific Relationships
Customer relationship management (CRM) combines a strategic business approach with technology. Managing customer relationships begins with a strategic awareness based on customer-focused themes.
Key customer-focused themes:
- matching the right problem with the right solution
- developing and test marketing the solution
- producing and providing it in a timely manner
- implementing a full-scale marketing and sales effort
- getting customer lock-on
- maintaining customer ownership.
As we have discussed in a previous Article, managing customer relationships through a networked enterprise helps you respond quicker to customer inquiries, increase efficiency through automation, gain a deeper knowledge of your customers, improve customer loyalty, and increase revenues through marketing or cross-selling opportunities.
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