How Johnson & Johnson Uses Social Media To Turn Influencers into Talkers and Customers
According to our friends at WordOfMouth, sometimes the best way to reach your customers is to get to know the people who are already talking to them. That’s why Johnson & Johnson’s Director of Corporate Communications for Social Media, Devon Eyer, says they’re using social media to develop relationships with “mom bloggers” and other influencers.
In her presentation at SocialMedia.org’s Brands-Only Summit, Devon talks about how they developed relationships with the people talking about them. By actively listening to and engaging with mom bloggers, Johnson & Johnson developed a long-term influencer strategy to encourage positive word of mouth.
In her presentation, Devon explains:
- How to participate in conversations about your company
- How to find the right social media influencers
- How to turn influencers into talkers