Global Entrepreneurship Institute

When Apple dropped the price of its iPhone by a third after only two months on the market, even its most loyal buyers complained bitterly, forcing chief executive Steve Jobs to apologize and offer a partial rebate. This is an excellent discussion about new market entry strategies, pricing strategy, and technology adoption.
>>Read More

Even though the U.S. is one of the world’s leading exporters, few companies actually sell abroad. One reason may be that exporting requires a company to be highly productive.
>>Read More