The think tank for global entrepreneurs
Archive for the ‘Networked Enterprise’ Category.
Developing and Managing Your Network
The development and management of an enterprise’s IT infrastructure has long been a challenge for businesses of all sizes. IT systems and network management are critical functions because poorly performing and nonfunctioning systems can be very costly. Continue reading ‘How will you develop and manage your Web site?’ »
Managing Customer-Specific Relationships
Customer relationship management (CRM) combines a strategic business approach with technology. Managing customer relationships begins with a strategic awareness based on customer-focused themes. Continue reading ‘How will you manage your customers via the Internet?’ »
Discussion About The Benefits of a Networked Enterprise
It is important that your networked components of business become an extension of your business model and business practices rather than just some adjunct service to a complex revenue event or a small element of your value chain. Continue reading ‘How will the Internet help your business?’ »
Discussions About Creating a Collaborative Advantage
Created within each of these three relationships in your networked enterprise should be a system of constant interface to a value-added environment for information exchange. Rosabeth Moss Kanter, a business leadership series professor at Harvard Business School, describes this interface as a “collaborative advantage.” Continue reading ‘How will you collaborate with your customers?’ »
Created in September 1995 by Pierre Omidyar, eBay is “The World’s Online Marketplace” for the sale of goods and services by a diverse community of individuals and businesses. Eight years later the eBay “biosphere” included some 62 million registered members from around the world. It is the most popular shopping destination on the Internet. Continue reading ‘Case In Point: eBay and Its Digital Biosphere’ »
In the early 1980s Stanford University had some 5,000 computers of various types. There was no campus-wide network, the systems were like islands. Bridges were needed to connect them together. Cisco Systems was founded in 1983 in the living room where Len Bosack and his wife Sandy Lerner lived. Their solution was to create the bridge that networked the networks. Continue reading ‘Case In Point: Cisco Systems’ »
Steven Case created America Online from scratch into the world’s largest online service by making the power of the Internet available to the average consumer. He describes his source of pain. “In 1982, I bought my first computer and wanted to hook it up and be part of this online world, and I went to great lengths to make it happen. Continue reading ‘Case In Point: Steve Case and America Online’ »
Discussions About Your Web Strategy
Today, “staying in business means staying in touch.” With increasingly sophisticated and easy-to-use analytical tools, early stage ventures have an array of options for obtaining customer information that can support data-driven business decisions. Continue reading ‘How do we create our Web strategy?’ »
Discussions About Using the Internet To Grow Your Business
We now have to accept that the value of a venture is no longer multiples of the top line revenue, but the combined value of the venture’s customers. In fact, we found that the best customer care of the industry becomes the standard by which all others are measured. Besides recurring revenues, there are other ways a networked organization can increase a venture’s bottom line. Continue reading ‘How can we use the Internet to grow our business?’ »
The Pew Internet & American Life Project has just released a new report on parents and their use and regulation of the internet in the home. Parents are engaged with their children’s media consumption, but have less positive views of the internet today than they did in 2004. Continue reading ‘Parent and Teen Internet Use’ »
Discussions About Creating and Managing the Networked Enterprise
In a Journal of Marketing article entitled “Marketing in the Network Economy,” Ravi Achrol and Philip Kotler introduced the concepts of a networked organization. They define a networked enterprise as an interdependent coalition of task- or skill-specialized business entities (independent ventures or autonomous organizational units) that operates without hierarchical control but is embedded by dense lateral connections. Continue reading ‘What is a networked enterprise?’ »