Lesson 5: Understanding the Benefits of Strategic Planning For Entrepreneurs
Your venture’s goals and strategy define the purpose and competitive advantage that will set it apart from others. Your goals help define your intent, and strategy is the plan of action that describes activities for dealing with the environment and for reaching your venture’s intended goals.
When combined, goals and strategies define the scope of operations and the relationship with employees, customers, competitors, and other stakeholders.
The term “strategy” is widely used in the business world today. It is one of those words that people define in one way and often use in another, without realizing the difference. It is derived from the ancient Greek word meaning “the art and science of the general deploying forces for battle.”
The Grand Prize “Cleanie” worth $200,000 goes to PowWow Energy in the information and communications technologies category. Runners-up are HJ3 Composite Technologies and Bio-Adhesive Alliance. Garden Fresh Farms wins the 2013 National Sustainability Award.
The Cleantech Open, the world’s largest clean-technology accelerator, has awarded PowWow Energy of Sunnyvale, California the Grand Prize “Cleanie” award for the Top Cleantech Entrepreneur of the year. PowWow Energy has developed technology that enables farmers and ranchers to quickly detect water leaks that can destroy an entire crop or cause thousands of dollars of damage. Two runners-up were also selected: HJ3 Composite Technologies and Bio-Adhesive Alliance.
The announcements were made in San Jose at the Cleantech Open Global Forum, the “Academy Awards of Cleantech,” which marked the grand finale of this year’s Cleantech Open Accelerator and the culmination of the 2013 Cleantech Open Global Ideas Competition. San Jose Mayor Chuck Reed, who has played a key role in promoting the vibrant Silicon Valley cleantech industry and has been a vocal supporter of the Cleantech Open, kicked off the awards ceremony.
“Congratulations to the 2013 winners and finalists, which represent the best in early-stage cleantech innovation and viable solutions to some of the world’s toughest challenges,” said Rex Northen, executive director of the Cleantech Open. “I would also like to express our huge appreciation of our sponsors, who make the Cleantech Open possible, and to thank the army of volunteers who power the world’s largest cleantech accelerator.”